Red is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is a very emotionally intense colour. Red is energizing. It excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It is also strong-willed and can give confidence to those who are shy or lacking in will power. In physiotherapy and rehabilitation these features are paramount.